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3 Strategies for Effectively Talking About Climate Change

Provided by: TED |Published on: April 27, 2021

Videos Grades 6-8, 9-12

Synopsis

This TED video features John Marshall, a communications strategist, who shares three approaches for effective climate change communication: use simple and universal language, make it matter to individuals personally, and show how it matters to specific groups.
These strategies connect climate change to personal identity, which is more impactful and motivating.

Subjects: English Language Arts

Authors: John Marshall, TED

Region: Global

Languages: English

Positives

The video offers explanations and examples of each strategy.
There is a transcript with a tracking feature to help students follow along with the speaker.

Additional Prerequisites

Students should be familiar with basic climate change vocabulary including emissions, greenhouse gases, carbon, methane, net-zero, and anthropogenic.

Differentiation

Students can practice having climate change conversations, where they implement the three strategies mentioned in the video.
Students in ELA classes can analyze the author's purpose, point of view, and reasoning.
Students can do a writing assignment on how climate change impacts their community and how they can effectively communicate that message to others.
Other resources related to these topics include this digital text on evidence-based communication tips and this article on seven principles for visual climate change communication.

Scientist Notes

Teaching Tips

Standards

Resource Type and Format