Experiencing Global Warming Is Changing People's Minds About It

Provided by: Yale Program on Climate Change Communication|Published on: February 1, 2023|Last updated: September 26, 2026
Grades: 9, 10, 11, 12, AP
Type: Articles/Websites
Subjects: Civics
Authors: Matthew Ballew et al., Matthew Ballew, Jennifer Marlon, Matthew Goldberg, Edward Maibach, Seth Rosenthal, Emily Aiken, Anthony Leiserowitz
Location: North America, North America > United States
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This resource has been reviewed by SubjectToClimate's climate scientists and verified for scientific accuracy and up-to-date information. Learn about our review process →
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Synopsis

  • This short article summarizes the findings of multiple surveys about why Americans are changing their opinions about global warming.
  • The research suggests that public perception of climate change can be more effectively influenced by emphasizing personal impact stories, communicating local effects, and enhancing pro-climate social norms.

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