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Experiencing Global Warming Is Changing People's Minds About It

Provided by: Yale Program on Climate Change Communication |Published on: February 1, 2023
Articles/Websites Grades 9-12, ap-college

Synopsis

  • This short article summarizes the findings of multiple surveys about why Americans are changing their opinions about global warming.
  • The research suggests that public perception of climate change can be more effectively influenced by emphasizing personal impact stories, communicating local effects, and enhancing pro-climate social norms.

Related Teaching Resources
Subjects: Civics
Authors: Matthew Ballew et al., Matthew Ballew, Jennifer Marlon, Matthew Goldberg, Edward Maibach, Seth Rosenthal, Emily Aiken and Anthony Leiserowitz
Region: North America, United States
Languages: English

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About the Partner Provider

Yale Program on Climate Change Communication
The Yale Program on Climate Change Communication conducts scientific research on public opinion and behavior. They also engage the public in climate change science and solutions, in partnerships with governments, media, companies, and civil society.