Positives

• This article is eye-opening and will be interesting for students to read.
• The included visuals tell the story well and add a great component to the article.
  

Additional Prerequisites

• Students should have a good understanding of climate change and the motivations of profit-based businesses.
• You may want to tell students that the video is about a oil and gas company's renewable initiative before they watch it.
  

Differentiation

• This resource would work equally well in science classes learning about the history of climate change, language arts classes focusing on persuasive rhetoric, or in economics classes.
• Cross-curricular connections could also be made in art classes by studying the ads or in social studies classes debating the actions of these corporations. 
• Middle school students would likely benefit from reading this resource as a group and discussing. Use the images and subtitles to drive the conversation.
• High school and college students should be able to read the article independently and be ready to have a robust conversation.
• Consider having students choose an ad to write about. They can write a rebuttal to the ad or an open letter the to the oil company.