This lesson promotes students' understanding of the power and influence of the media. Students will leverage this understanding to develop their own media campaigns for their reimagined metro systems.

Step 1 - Inquire: Students reflect on how their reimagined metro systems address the top ten concerns riders had with the metro.

Step 2 - Investigate: Students think critically about how different transportation advertisements get consumers to want to use their services or purchase their products.

Step 3 - Inspire: Students brainstorm an advertisement for their reimagined metro system.